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　　Adding further,Mr Basha, said, “At Social Frontier, we have developed Kintegra, an AI and machine learning-backed marketing automation suite. The company believes that while brands and companies spend on performance marketing for immediate results, a portion of the overall marketing budget should be spent on brand building for the long term. Backed by technology and results, Social Frontier has emerged as an ROI-driven expert. This technology helps businesses increase their return on investment (ROI) and reduce the complexities involved in scaling digital marketing campaigns. These solutions give them a competitive advantage through accurate customer insights, which are becoming the guiding principle behind decisions. They have rather started incorporating real-time and predictive responses in their marketing strategies.Artificial intelligence (AI) is taking over various client campaigns Knitting machine and AI chatbots have made selling simple. Apart from this, there has been a 33% rise in video ads compared to regular festive offers; 15% increase in mobile users; 7% increase in social conversions compared to the normal app and website conversions; and a 22% increase in overall cost per acquisition (CAC) across all industries put together.